Category Archives: Planning & Development

Pascalis Part IV: The Downtown Properties Enter the Fifth Year of City Control

Project Pascalis was first announced in March 2021. The City of Aiken secretly gained control of the Pascalis project properties in May 2021. Since May 2021, there have been three redevelopment proposals that failed to move forward on the downtown properties. The City of Aiken is due, in the next few weeks, to announce a selection of a new developer.

by Don Moniak

May 27, 2025
Updated June 11, 2025

In May 2021, Aiken city officials secretly decided to gain control, via the use of the Chamber of Commerce as a surrogate holding company, of the seven downtown properties that formed the footprint of the $75 to $100 million demolition and redevelopment plan known as Project Pascalis.

Four years later, only one of the properties, Newberry Hall, has been resold; but a major announcement is pending on the fate of the six remaining Project Pascalis properties (Figure 1) that have been offered for sale and redevelopment as a single block. At the present time, the future alternative plans for the properties are officially known only to an unofficial selection committee; as Aiken City Council has not announced any recent closed-door Executive Sessions to discuss the findings of the committee.

Also in question is the future of any sales proceeds, which include the $1.15 million already earned through the sale of Newberry Hall. The properties were acquired through a $9.6 million general obligation bond, and that bond was paid for by SRS/Plutonium Settlement funds legislatively allocated to “Downtown Aiken and Northside Hwy 1 Corridor Redevelopment and Development Funds.” Rightfully, any sales proceeds would be returned to their original purpose.

This upcoming decision will constitute the sixth major announcement involving the properties since March 2021.

Figure 1: The six Pascalis project properties offered for sale in December 2024. They are, in order, the Hotel Aiken, Beckman Building, Holley House motel, Taj Aiken Restaurant, McGhee Building (5 and 6), and Warneke Cleaners. Newberry Hall was the only property to be sold separately, as the business’s owner had the right to purchase in their long-term lease.

March 15, 2021: The First Pascalis Announcement

The existence of a Project Pascalis was announced by the Aiken Municipal Development Commission (AMDC) with some fanfare but few details in mid-March of 2021.

During that same month, City Council approved the Strategic Economic Development Action Plan, aka The AECOM Plan, which contained this justification for the Pascalis project:

One of the major barriers to new development/redevelopment in downtown Aiken are the small parcel sizes and fragmented property ownership. This makes it difficult for both public and private entities to assemble land for larger-scale redevelopment.

The project was described as a public-private partnership involving an “experienced and well-capitalized” private developer that was “recruited and identified” by the AMDC. Though not disclosed until nine months later, the Pascalis effort began with negotiations by WTC Investments, LLC to sign contracts to purchase six properties owned by the Shah family—and later one property (Newberry Hall) owned by the Anderson family.

By mid-April 2021, a redevelopment concept plan was completed that included properties in The Alley— but that plan was never made public by city officials.

Instead, this first rendition of Project Pascalis collapsed during the first week of May 2021 when the experienced and well-capitalized developer backed out of the project. During the next two weeks, city officials scrambled to preserve the project by gaining control of the seven properties. After that, an effort was made through an informal Request for Letters of Intent process to secure a developer for the properties and salvage Project Pascalis. The general public remained in the dark.

Three months later, Aiken City Council approved a $10 million general obligation bond issuance on behalf of the AMDC. At that time, it was known by numerous city officials, but not the general public, that the properties in question were the Shah and Anderson parcels. However, the City Manager’s supporting memorandum masked that fact by describing the bond as supporting purchases of properties within the much larger “Parkway District.”

November 9, 2021: The AMDC Purchase

After the AMDC failed to find a buyer for the property, and with the deadline for purchase nearing, the Commission, with the general obligation bond funds in hand, purchased the seven properties on November 9, 2021, for $9.5 million. A public announcement was made and the second rendition of Project Pascalis finally began in public view.

In a February 2022 email from AMDC Commissioner David Jameson to other AMDC members and staff, he implied that the city admittedly paid a higher than market value in order to “keep the project alive.” (Figure 2)

Figure 2. The email was in reference to a proposal to pay the tenants of the Newberry Hall property to forego their right of first refusal if, or when, the building was sold to RPM Development Partners.

December 4, 2021: The Purchase and Sale Agreement with RPM

Just under a month after the AMDC purchased the properties for $9.5 million, the Commission signed a contract with RPM Development Partners to sell the properties for $5 million and pursue a master development plan and cost-sharing agreement.

Ten days after the contract was signed, the AMDC released an RFP (Request for Proposal) for the properties, a post-dated act that eventually was a contributing factor, if not a root cause, to the cancellation of the project.

Two amendments to the Purchase and Sales Agreement (PSA) were made in 2022, that added a penalty clause of up to $150,000 if the AMDC withdrew from the contract without good cause.

September 29, 2022: Cancellation of Project Pascalis

In September 2022, the PSA was terminated by RPM, and then two weeks later by the AMDC. The cancellation occurred almost three months after the filing of a lawsuit to stop the project.

Over the next three months, the AMDC and City of Aiken received several letters expressing interest in the Hotel and other Pascalis properties. These included a letter from Tommy Tapp of Colliers Real Estate to City Manager Stuart Bedenbaugh expressing an interest to market the property.

January 22, 2023: The National Lab Announcement

Within a month of the Project Pascalis cancellation, the City Manager and Economic Development offices secretly moved forward with a salvage effort for some of the properties. This effort involved locating a T-shaped, $20 million workforce development office building for the Savannah River National Laboratory on two of the properties—Warneke Cleaners and the Holley House motel. At that point, any effort to redevelop the Hotel Aiken was put on hold; and stayed on hold.

After holding two closed-door meetings in December and early January, City Council waited until late January 2023 to announce the new plan, albeit without any catchy project name. During the same “State of the City” public address, Mayor Rick Osbon promised that a Request for Proposals (RFP) for the Hotel Aiken would be forthcoming within a few months. A draft RFP was completed by April, but it was never issued.

For the next eight months, the future of the properties was held hostage by the lack of decision-making on the lab project. In September 2023, the Aiken Corporation recommended locating it on their property on Newberry Street, NW. After Aiken City Council declined to formally approve the location, the recommendation stood as a decision. By this time, the project was termed the “Aiken Mixed-Use Building,” a bland moniker that has remained to this day and continues to indicate the project is more of a “spec” building for the Aiken Corporation (built with no specific buyer or lessee in hand) than a facility for SRNL’s contractor.

December 2023: The Divestment Decision and the Ensuing Colliers Contract.

As reported in City of Aiken to Move Forward on Pascalis Properties, on December 2023, City Manager Bedenbaugh sought approval for a Request for Qualifications (RFQ) for real estate and marketing services for four of the properties- the Hotel Aiken, Holley House, Taj Aiken, and McGhee Building (old drugstore). Warneke Cleaners was added to the mix at the behest of Council.

Bedenbaugh’s proposal had one caveat: that if an entity sought ownership of the Hotel and motel only, that would be acceptable. That caveat was absent, however, in the RFQ that was issued just one week later by the city’s procurement department. (Figures 3 and 4). Thus, the AECOM Plan’s recommendation to consolidate properties and avoid small downtown inholdings continued to guide the process.

(Figures 3 and 4 above. Proposed offering presented to City Council and public (left) vs proposed offering in RFQ. Click to enlarge)


The City received two responses to the RFQ, and in April 2024 City Council approved the Colliers’ contract (pages 110-116) to serve as the city’s realtor for the Pascalis properties.

Colliers then began to market the properties as a single entity. Anybody wishing to purchase only a portion of the properties, such as the Hotel Aiken, was told that only bids for all the properties would be accepted.

Meanwhile, in January 2024, the City Manager’s office brought forth to Council a proposal for a five-year lease for the three tenants in the Beckman Building. The first lease proposal included a right to purchase clause, but this option was shot down by Council. Two months later, Council approved the leases.

In June 2024, the City Manager’s office announced to Council that Colliers had requested that the Beckman Building also be added to the sale package. Council agreed to the request.

For the next several months, Colliers interviewed and hosted tours for prospective buyers. Appraisals were made, but the City has declared them to be exempt from disclosure under FOIA (Figure 5)

Figure 5: FOIA request response from City of Aiken pertaining to appraisals of the Pascalis properties.

In November 2024, Colliers representative Tommy Tapp provided a status update to Council; he described how more than twenty parties had expressed interest, and eleven tours of the properties for highly interested potential buyers and developers had been completed. 

According to the meeting minutes, Tapp stated that, of the twelve parties that were interested enough to request tours, half were hotel developers, and half were apartment/condo developers; with all of them interested in harvesting historic tax credits. He told Council that the prospect of tax credits “is what is driving the project and the numbers.” (At the time, Congressional appropriations of historic tax credit funds did not appear to be in jeopardy, as they are now .)

Tapp added that “one of the common questions, even from phone calls, is about parking in Aiken. The number one question that everybody has—what about parking and how much parking is available…Everybody is interested in talking about parking garages. That is a common theme that has come up.”

A Request for Offers was then issued by Collier’s, and offers were due on December 23, 2024. According to Tapp, he would “collect the offers and review them to see if there is anything significantly missing or anything confusing and ask for clarification.” Once done, he would turn those over to the City Manager, with the offers being specified as “for the city’s eyes only.”

Tapp had also stated, at the 16:40 mark of the meeting, that this need for discretion was due to “another concern, is their bid going to be kept secret? They don’t want it shopped around in the press or made public because one of the criteria is ingenuity and creativity, and what they can do with the project.” 

Six offers were submitted by the December 23rd deadline, and the committee of unknown origin was formed to select a preferred developer; no effort has been made to adhere to Freedom of Information Open Meetings provisions.

According to the Colliers’ offer package, the submissions would be evaluated based on eight criteria (Figure 6).

Figure 6. Selection Committee criteria in Collier’s 22-page prospectus.

However, according to information obtained via a FOIA request, the interview portion of the selection process was based on a somewhat different set of evaluation criteria and rankings, one which added purchase price and parking plans as concrete criteria (Figure 7).

Figure 7: Interview “scoring rubric” used by the Selection Committee during interviews. Obtained via a Freedom of Information Act request. Interview questions

In addition, the committee used a set of nine interview questions to help formulate the rankings (Figure 6).

Figure 6: Selection Committee’s interview questions.

In mid-April, the City announced that the six developers had been reduced to two finalists; who were then charged with updating their proposals by April 30th.

On May 16th, the selection process took a turn for the strange when one of the spurned developers, Winter Colony Development Group, issued a public plea for support, stating in the comment section of a You Tube video that:

City Hall is about to vote to turn the historic Aiken Hotel into a budget hotel without enough parking. If you prefer the alternative of Downtown Family Living with Shopping, Dining and Live Outdoor Entertainment, call Aiken City Hall at 803 642 7600 and demand the Winter Colony Proposal be chosen. Thank you for your support, and tell your friends!”

A second You Tube video, this time a musical arrangement, was circulated on social media that directly appealed to the citizenry of Aiken, stating in a twangy song, “if it speaks to what you feel, call the City. Let’s make it real.”

On May 19th, the City informed the Aiken Standard that the Winter Colony group’s proposal was no longer under consideration.

The June 9, 2023 Announcement

On June 9, 2025, Aiken City Council held a 1.5 hour closed-door Executive Session to discuss the proposed sale and redevelopment of the group of properties.

Following the Executive Session, Council voted 6-1, with Councilwoman Andrea Gregory in dissent, to approve a Motion “that the staff and City Attorney work with the Oliver Group for the sale and redevelopment of the Hotel Aiken and adjacent downtown properties.” (25 minute mark

Interestingly, the vote came four years and one day after another Executive Session regarding the same properties, one in which the potential developer remained a secret.

On June 8, 2021, following an Executive Session, the Aiken Municipal Development Commission (AMDC) unanimously voted, in regard to Project Pascalis, to “authorize the Chairman of the Executive Committee of the Municipal Development Commission to enter into negotiations with a potential developer related to Project Pascalis. The motion was unanimously approved.” (Page 5 of Meeting Minutes

That negotiation process took six months before a tentative agreement with the AMDC’s “preferred developer,” RPM Development Partners, was reached in early December 2021.

Four months into that process, City Attorney Gary Smith unofficially stepped aside due to possible conflict of interest due to his law partner’s involvement in the project; and was replaced as the AMDC’s attorney by the law firm of Pope and Flynn. Since there is no real or perceived conflict involving the Oliver Group, Smith will again play an active role in the sale and redevelopment process.

Likewise, City Manager Stuart Bedenbaugh, who was also involved in the 2021 negotiations, will play a prominent role in these negotiations.

There is no timeline for the upcoming negotiations. If an agreement is reached with the Oliver Hospitality group, there will be a seventh major announcement–likely one involving a conceptual plan and purchase price. At a minimum, City Council will then have to conduct two public hearings to approve any property sales, and the city’s Design Review Board will have to approve any proposed demolition and all concept plans.

(Update, June 27, 2025: Th e City publicly disclosed an April 2025 appraisal completed by Colliers)

The Up and Coming North Aiken Housing Boom

If all proposals come to fruition, seventeen housing developments between Richland Avenue and Interstate 20, within the City of Aiken’s water and sewer district, could result in 4,492 new housing units and more than 10,000 new residents to the area. The combined population of the two Northside City Council districts could grow by 50 percent.

by Don Moniak

May 25, 2025

Since 2020, Aiken City Council has been presented with, and approved, fifteen new housing development applications located between Richland Avenue and Interstate 20 that are within the City’s Sewer and Water District. Nearly every vote has been unanimous. Two more development applications that are currently pending have been recommended for approval by the city’s Planning Commission, and face almost certain unanimous approval by City Council.

In total, the seventeen developments* span 1,327 acres, involve twelve different developers, four large property annexations, and, if completed in full, will provide a total of 4,492 new housing units—2,994 single family homes, 796 townhouses, and 752 apartments (Table 1).

Only three apartment complexes comprising 416 units have been described as “affordable housing.” Much of the remainder has been described as “work force” housing on small lots (predominantly 0.125 to 0.2-acre lots), with purchase price quotes being most frequently in the $225 to $275 thousand range. Only Woodhaven and Coopers Place will have larger lot sizes and prices closer to $350-500K.

Just under half (2,158 units) of the total units are now within city limits or on lands recently, or soon to be, annexed. The remainder are situated on unincorporated county lands, but will be subject to annexation if the subdivisions become contiguous to the city (Table 2).

Using the 2020 census’ average household size of 2.4 people per home, the increase in population within the city’s Sewer and Water district–in the area between Richland Avenue and Interstate 20–from these developments alone could number about 10,780 new residents. In the short run, the population growth within the City of Aiken’s, due to both infill and annexed developments, could be around 5,200 new residents. All of this growth will be in Council Districts 1 and 2; where the combined existing population is reportedly 10,610.

While numerous individual traffic studies have been completed, there has been no cumulative traffic effects analysis. However, it is fair to assume that, if all developments move forward, University Parkway, York Street, Rutland Drive, Highway 19N, Wire Road, and Hwy 1 North will all experience heavy increases in traffic.

To accommodate the growth, the City is building a new drinking water plant, but issues with sewage capacity will remain in place until the Horse Creek Wastewater Plant is upgraded.


(*In terms of new housing between Richland Avenue and I-20, these figures do not include growth of another thousand homes or more planned in Trolley Run Station, which is in the Valley Public Service Authority Sewer and Water District and not subject to annexation inside the City of Aiken. This will add another ~2,500 more people to the Aiken area.)

DevelopmentUnitsAcresType
Lokay Lane8010Apartments
Parker at Aiken33630“Luxury” Apartments
Highlands Bluff22644Single Family and Townhomes
University Townhomes16053Townhomes
Rutland Place26946Single Family and Townhomes
Portrait Hills14641Single Family
Rivers Crossing20053Single Family
Bridge Creek705212Single Family
Sundy Street14417Apartments
Fox Ridge Terrace19219Apartments
York Street20240Single Family
Palomino Acres31647Duplexes
May Royal Drive18552Single Family
Woodhaven165240Single Family
Cooper’s Place157112Single Family
Bedford Place725214Single Family
Creighton Meadows28487Single Family
Totals 4,4921,397
Table 1: Developments by number of units, acreage, type housing (click name to view property data and property purchase price paid by developer, if available).

DevelopmentDeveloperLocationJurisdiction
Lokey LaneTaft Mills GroupGregg HwyIn City
Parker at AikenParker-Aiken LLCGregg HwyAnnexation
Highlands BluffHighland Bluff LLCUniversity ParkwayCounty
University TownhomesSouthern United DevelopmentUniversity ParkwayAnnexation
Rutland PlaceVIP RiversideRutland Avenue/Hwy 19In city
Portrait HillsGreat Southern Homes Hwy 19 NorthAnnexation
Rivers CrossingKD Owner 3 LLCHwy 19 NorthCounty
Bridge CreekD&M PartnersHwy 19 NorthCounty
Sundy AvenueUlysses Sundy AvenueIn city
Fox Ridge Trace Tafts Mill Group Rutland AvenueIn City
York Street QOZB2 LLC/MK Land DevelopmentYork Street In city
Palomino Oaks Great Southern Homes York StreetIn city
May Royal DriveMidland Valley LLC/Ivy HomesYork StreetAnnexation
WoodhavenBeazley HomesWire RoadCounty
Cooper’s Place Georgia Southern Wire RoadCounty
Bedford PlaceBeazley Homes Hwy 1N /AirportCounty
Creighton MdwsH & A DevelopmentHwy 1N /AirportCounty
Table 2: Developments by Developer, Location, and Jurisdiction.

Notes on Individual Developments

Area 1: Gregg Highway

Figure 1. Gregg Highway developments. 1. Parker at Aiken apartments. 2. Lokey Lane apartments

Lokey Lane/Gregg Highway

This affordable housing apartment complex was approved by Aiken City Council on April 8, 2024. (see page 140-160 for more details). The target tenants are residents earning less than the area median income. No action has yet been taken. The developer has until June 2025 to close on the property before the concept plan expires.

In June 2024, City Council also voted to award the developer/investor an economic incentive for up to $90,000 to cover half the costs of The permit fees, business license fees, and water and sewer tap fees paid to the city.

The Parker at Aiken

This luxury apartment complex is under construction (Figure 2). City Council approved annexation and a concept plan in January 2023; after the Planning Commission granted a waiver on open space requirements in order to mandate more parking spaces. The area was most recently dominated by Longleaf Pine forest. The developers left undisturbed approximately 3 acres of loblolly pine wetland (Figure 3).

Figure 2: Ongoing construction at Parker at Aiken

Area 2: University Parkway, Hwy 19N, Rutland Drive, York Street, May Royal Road

Figure 4: 1. Highland Bluff ; 2. University Parkway Townhomes; 3. Bridge Creek; 4. River Crossing; 5. Portrait Hills; 6. Rutland Place; 7. Palomino Oaks; 8. May Royal Drive; 9. Guildford; 10. Sundy Street Apartments; 11. York Street 12. Fox Ridge Trace

Highland Bluff remains in the site preparation, utilities installation, and road building stage. Aiken City Council approved water and sewer services in May 2022. The area was formerly forested with a loblolly pine/hardwood mix (below). It is 1.3 miles from the City limits. For more information, see A Stormwater Story.

University Townhomes

Annexation and the concept plan were unanimously approved in May 2022.

Some controversy over its access affected the project. The project is divided into two areas by Lincoln Avenue (Figure 7), which is an unpaved County-owned road. The developers therefore sought two distinct subdivisions with two separate entrances for the gated community—one from University Parkway and one through the Kennedy Kolony subdivision via Tennessee Avenue.

However, long-time area residents objected to this intrusion, and during a community meeting they managed to win a concession—the developer would seek an entrance via Lincoln Avenue, and not Tennessee Avenue. (This option involved lobbying County government to pave the road, and the status of this lobbying effort is unknown. Thus only the northern half of the project is under development.)

The University Parkway side of the project is in the site preparation stages. Because part of the project area is too steep to develop, approximately one-third of the site will remain forested.

For more details, see pages 68-88.

Figure 7. University Townhomes property, within red outline. The area north of Lincoln Avenue is under development. The area north of Lincoln Avenue is temporarily on hold due to access issues after neighborhood objections to the proposed entrance via Tennessee Avenue.

Bridge Creek

This proposed 705-home subdivision on 212 acres was unanimously approved, with minimal discussion, for sewer and water service by Aiken City Council in January 2025. The development still requires approval by the County Planning Commission—no application has been forthcoming to date. The land was clearcut in the early 2010s and never reforested. The property is only 0.6 miles miles from the city limit. For more details, see More Development, More Congestion Enroute for Highway 19 North.

Rivers Crossing

City Council approved water and sewer services in May 2021. The County Planning Commission approved the site plan in 2022. SC DOT and the County required the developer to install turn lanes on Highway 19 in order to access the property.

Surveying of new lots is complete and home construction is nearly half completed (Figure 8). Numerous homes have already sold for $270 to $290 thousand; and are being advertised as starting in the mid $200s K (Figure 9).

The area was originally primarily open field/farmland with a few small patches of timber. There are no rivers or creeks on or nearby the development.

The site is only ~700 feet and three small properties away from city limits; meaning annexation is a probability in the not distant future.

Portrait Hills.

Aiken City Council approved annexation and the concept plan in 2021, and approved an economic incentive in 2022. Surveying of new lots is complete and home construction is well underway. Numerous homes have already sold for $270 to $295 thousand. For more information, see Dust Storm in an Incentive Zone.

Rutland Place.

City Council approved the concept plan in July 2025; which also included an adjacent plan for six acres of commercial development where a Tractor Supply store is envisioned as an anchor retailer. Both the commercial and residential projects remain in the predevelopment and planning stages—no ground has been disturbed to date. The area is approximately 75 percent open field and 25 percent loblolly pine dominated forestland. (Figure 11).

A highly controversial aspect of the project was a waiver request for tighter spacing between buildings; a request to which Aiken Public Safety and the Planning Commission objected. Aiken City Council, with the exception of Mayor Teddy Milner and Councilman Ed Woltz, voted to override the objections of their public safety department and Planning Commission.

Homes are expected to sell in the $225 to $275 thousand range.

See pages 81-160 for more details.

Figure 11. Rutland Place site. Residential area is property outlined in red. Commercial lots are between residential and Rutland. Aiken High School is south of Rutland Dr.

Concord Hill and Maple Green Development at York Street and Rudy Mason Parkway

City Council unanimously approved rezoning to planned residential and a concept plan in April 2025. As with the Rutland Drive development, a waiver on building spacing was sought and approved by Council.

The development consists of two properties, both of which were already cutover, that were combined into one development. The project is in the design stage.

Homes are expected to range from $225 thousand to $275 thousand.

For more details see pages 88-116.

Palamino Oaks

City Council approved the concept plan in 2021. As described in The Realtor Association’s Unreality, Aiken City Council approved a $247,000 economic incentive– to pay for half of work permits and utility connections costs– for Great Southern Homes in 2022.

Site preparation and utilities are completed (Figure 13), but home construction has yet to begin (see below). Prior to 2023 the property was a loblolly pine/hardwood forest, and approximately one-quarter of the forestland has been retained; mostly along the northern boundary.

Sundy Street Apartments

The first rendition of the Sundy Street affordable housing development was approved in March 2023. That developer did not move forward, and a second developer has taken over the project. The city’s Planning Commission unanimously recommended, on May 13, 2025, that City Council approve the current development (see Page 123 for more details).

The site is forested and has a wetland component that appears to be limiting development to about half of the 17-acre property.

Fox Ridge Terrace Apartments.

The city’s Planning Commission unanimously recommended, on May 13, 2025, that City Council approve this affordable housing development.

The site is entirely forested and also has a wetland component; the plan (see Page 99 for details) shows approximately one-quarter of the forestland will remain in place.


May Royal Drive

The first rendition of the May Royal Drive development (yet to have a neighborhood name) was laced with controversy. Concerns regarding quality of life, noise and light pollution, traffic, property values, and the threat of annexation were raised by neighbors residing in the unincorporated county. A flawed traffic study actually considered a left hand turn into a left hand turn to be a traffic mitigation measure.

The pressure from neighbors resulted in some concessions from the developer: a 75 ft buffer between existing homes, no access from Osbon Drive, and a perimeter fence (Figure 16).

However, the developer never closed on its property purchases and the concept plan that was approved by City Council in April 2024 expired.

Another concept plan was brought forth, with Ivy Homes as the builder, and pared down to 52 acres (from 90). This time, despite the same concerns there were no concessions, and City Council approved the plan in March 2025.(Figure 17)

See pages 117-157 for more details.

Figure 16: Final plan for first May Royal proposal approved by City Council in 2024; when the developer agreed to a lower housing density and a 75-foot buffer between new homes and existing neighbors who lot sizes range from one to four acres. That concept plan expired when the developer reportedly could not complete its purchase of the project properties. In the subsequent project design, the same developer only agreed to a 25-foot buffer buffer (the minimum buffer size in the Zoning Ordinance is a mere 10 feet).
Figure 17. Second rendition of the May Royal Drive development. First proposal in 2024 initially included parcels “A” and “B,” and parcel B was removed. The development approved this year also excluded parcel. The developer indicated that Parcel A will become part of the subdivision at some future date.

Area 3: Highway 1N, Wire Road, and Airport

Figure 18: 1. Woodhaven ; 2. Coopers Place; 3. Bedford Place; 4. Creighton Meadows

Woodhaven

The City approved water services, but not sewer, in October 2024. This was a done deal since, in March of 2023, City Council approved a cost-sharing agreement for a water line extension to the property. The City would pay two-thirds of the cost up to $670,000, with the developer (Beazley Homes) paying at least one-third.

According to the City Manager’s supporting memorandum (page 101), the waterline extension was one facet of an overall scheme to extend water service as far as Exit 29 along Interstate 20:

The initial phase of 9,100 linear feet of 12-inch water line extends service to the proposed residential development. The next phase extension of 8,625 linear feet water line provides an extension to existing facilities that the city has on Beaver Dam Road. Additional phases could extend water service to Interstate 20 Exit 29. The availability of water and larger tracts and providing services to this exit could further expand the city’s water district and provide opportunities for further growth to the north of Aiken.”

The site is still in the predevelopment stage.

The development is expected to be more upscale, similar to the adjacent Summer Lakes neighborhood, with lot sizes of 0.98 acres. Unlike Summer Lakes, the only access to Woodhaven will be from Wire Road. The City is not providing sewer services, so the homes will be on septic systems. The property is nearly 2 miles from the city limits, and is unlikely to be annexed in the near future.

Coopers Place

City Council unanimously approved water service on January 27, 2025; the same day it approved utilities service for Bridge Creek and Bedford Place. The Aiken County Planning Commission had already approved the site plan in October 2024; over the objections of numerous area residents.

On March 10, 2025, the Aiken City Council unanimously voted to approve an agreement with Georgia Southern Homes to extend the city’s drinking water system another 3,000 feet north along Wire Road. The deal is for Southern Homes to build the line to their proposed 157-home subdivision; with the City shouldering up to 2/3rds of the cost of the $500,000 project.

Bedford Place

City Council approved water and sewer service for this high density development on January 27, 2025. The first phase of the project site plan was approved, with contingencies such as engineering and traffic study approvals, by the County Planning Commission at its April 2025 meeting.

The property along Hwy 1 North and Beaverdam Road is presently forested with loblolly pine and has been managed as a tree farm for decades. The site is four miles from the City limits. A portion of the property is within the Aiken Airport overlay district.

Creighton Meadows

Aiken City Council approved water and sewer service in August 2024 (see pages 123-137). The only objection to the application for utility service came from Will Williams of the Western South Carolina Economic Development Partnership. In a letter to Council, Williams raised concerns about developing housing adjacent to the Shaw Industries plant on the Frontage Road.

The site, which was also was the preferred location for the House of Raeford chicken slaughterhouse and processing facility that was rejected by Aiken County Council in April 2024, was clearcut in 2023. A portion of the property is also in the Aiken Airport overlay district. It sites 5.1 miles away from Aiken city limits and is highly unlikely to be annexed under current rules.

The Aiken County Planning Commission approved the site plan in June 2024.

Guildford Townhomes: Rejected for Now.

A public hearing on the application to annex a 24-acre parcel and build 188 townhouse units, called the Guildford, along Wire Road (see Page 68) was held by the city’s Planning Commission on May 13, 2025. After hearing from numerous local citizens, and failing to obtain answers on several issues from the developer’s representative, the Commission recommended denying the application for annexation and concept plan. (See 0:35 to 1:30 mark of meeting video).

At least eight nearby residents, mostly along Wire Road, rose to speak against the subdivision; all of them citing traffic and quality of life concerns as reasons to deny the application. Among the statements were:

  • “It will be a really ugly little crowded neighborhood.” 
  • “I already can’t get my mail“ (which is across the road for many residents) due to fast and heavy traffic
  • “We feel blindsided by this“ and “there are no guardrails against this kind of development.” 
  • This is not compatible with that area of North Aiken, which remains rural and dominated by larger lots. 
  • People already have trouble navigating Wire Road during peak hours. 

For their part, the Planning Commission at times ripped into the application, stating, among other things that: 

  • There were too many unanswered questions remaining (in fact the developer could not answer many questions). 
  • “This is exactly what makes a horrible development…It is Exhibit A of what not to do.” 
  • “The concept plan is not at all compatible and consistent with the surrounding neighborhood. 

The developer can still take their case to City Council, or they can withdraw their application and regroup—-which would be the practical thing to do given the complete lack of support and substantial opposition to the project. But given the fact that Beazley Homes has purchased the property, it is likely to be developed for housing.

Guildford was the second subdivision in North Aiken to be rejected in the 2020s. In September 2023, the proposed 212-unit Henderson Downs along East Richland Avenue faced unanimously opposition from the Planning Commission after the Aiken Steeplechase Foundation and other neighbors on all sides voiced objections to the subdivision. No further action has been taken to develop the property.

More Development, More Congestion Enroute for Highway 19 North

Close to 1500 new homes could be built in the near future along State Highway 19 North (Edgefield Highway) between the Aiken bypass and Interstate 20’s Exit 18. Since 2021, Aiken City Council has approved development plans for two subdivisions within city limits that will involve more than 500 new homes. Council has also approved water and sewer services for more than nine hundred new homes outside of the city limits, most recently approving services for 705 new homes in a 212-acre subdivision known as Bridge Creek. Meanwhile, no safety improvements are planned for the narrow and increasingly congested road.

by Don Moniak
March 10, 2025

In 2014, the City of Aiken, Aiken County, and SC Department of Transportation (DOT) held public meetings to gauge community sentiments over safety and future development along Highway 19 North, also known as Edgefield Highway. During the meetings, a number of major safety issues were identified by area residents (Figure 1).

Since 2014, the only progress, safety-wise, that has occurred are two new left-hand turn lanes and one new right-hand turn lane. Only one of these, a northbound left-hand turn at Good Spring Road, was constructed to improve existing traffic flow. The other two turn lanes were mandated by the County and DOT as mitigation for the traffic increase from a new subdivision called River Crossing.

Meanwhile, the bulk of the safety and congestion issues identified in 2014 have worsened with increased traffic; which SC DOT estimates as being 11,800 average vehicle trips per day. According to the latest reports from the Augusta Regional Transportation System (ARTS), no improvements are currently planned along this stretch of road.

Figure 1: Safety issues identified along Hwy 19N in 2014.


The five-mile stretch of State Highway 19 North (also known as Edgefield Highway) between I-20’s Exit 18 and the Aiken bypass (Hwy 118) is arguably one of the most dangerous major roads, if not the most dangerous, in Aiken County.

A two-lane thoroughfare for its entire length—except for a 0.2-mile stretch of four-lane through the small commercial district south side of Exit 18–the road meanders through three long curves, a few straightaways, and one traffic signal. The near-absence of wide shoulders results in the Highway Patrol and the Sheriff’s Office generally taking a hands-off approach to enforcing traffic laws.

Turn lanes are absent at the the busiest intersection at Reynolds Pond Road, as well as at every other of a half-dozen junctions; all of which commonly lead to traffic backups.

The road passes through a steady mix of residential, commercial, institutional, and light industrial land uses; including about fifty homes, three churches, one restaurant, one busy gas station/convenience store, a Dollar General, a barber shop and seasonal fruit stand, two beauty salons, a daycare center, two used car lots, three auto repair shops, a metals recycling center, two construction offices, two self-storage enterprises, a private nightclub, a screened road rubble storage property, a major electric substation, a dusty, empty lot that doubles as a flea market, and a well-screened, 30-acre automotive junk yard.

Nearly every homeowner and business on the west side of the road has mailboxes on the east side of the road; residents must navigate through fast and heavy traffic just to retrieve their mail.

The presence of so much private property along the route complicates the potential for any proposed road widening or other access enhancements. Any plan for improvements would face the daunting task of a heavy dosage of eminent domain. Simply put, unlike University Parkway or Hwy 78, widening of Edgefield Highway is almost an impractical option.

In spite of these limitations, the City of Aiken began moving forward, beginning in 2019, with utility upgrades, particularly sewer services, in the Exits 18 and 22 areas. The intent was to service and attract new commercial and residential development—including an effort to attract one major new business around Exit 18, widely rumored to be a Buc-cee’s travel plaza.

But whereas a modern, wide, four-lane road (Highway 1N) with a continuous middle turn lane for a median (1) leads to Exit 22, the road leading to Exit 18 (Hwy 19N) remains a winding two-lane with a meager scattering of turn lanes.

Despite the lack of safety improvements, three new subdivisions along the route have been approved since 2021, and a larger fourth one is under proposal. Two of the subdivisions, 150-home Portrait Hills and 330-home Rutland Place, are in the City of Aiken; while the other two, the 200-home River Crossing and the proposed 705-home Bridge Creek, are on unincorporated county lands, but subject to future annexation.

The proposed 705-home Bridge Creek subdivision (Figures 3 and 4 below), which is located on 214 acres along Highway 19 and between Croft Mill and Mayfield Roads, has the potential to add the most new congestion because of its size and the fact that the only proposed access is along Hwy 19. (As a point of reference, the massive Trolley Run Station subdivision currently has approximately 1,066 housing units).

Both access points are proposed at locations along long curves (Figures 4 and 5 below) The developer also plans to intrude upon residents who reside on Alan Drive, a cul-de-sac neighborhood also known as Bedford Park.

The Aiken City Council, with minimal discussion, approved water and sewer service for Bridge Creek on January 27, 2025. The ultimate decision on access and project size will be determined by Aiken County’s Planning Commission or by Aiken County Council. To date, no application has been submitted to the County planning department.

Footnotes:

(1). There are a few dedicated turn lanes, but most of the Hwy 1N median is designed for either left or right-hand turns.

(2) Developer’s description of the proposed Bridge Creek subdivision. (click to enlarge).

.

Living Near Gas Stations

Parker’s Kitchen’s Simplistic, Single-Variable Approach to Residential Neighborhood Concerns.

by Don Moniak
September 15, 2024

The Savannah-based Parker’s Kitchen gas station and convenience store chain is making a big splash in the Augusta-Aiken market. The company’s expansion into the area involves at least ten new stores—five on the Augusta side of the river, five on the Aiken County side.

The design of Parker’s gas stations and convenient stores are typical of our modern landscapes. The company’s standard store has eight fueling stations and ~5,000 square-foot, 24-hour convenient stores that feature fried chicken and hot-bar breakfasts and lunches—similar in size and amenities to those found at new or updated Circle K’s, Sprint, Pilot, and QT stations.

In Aiken County, the company has obtained approval from local governments to open four stores—two in North Augusta and two in Aiken (Figure 1). All four stores share the trait of being located in existing, well-established commercial and/or industrial districts relatively distant—500 feet or more— from residential neighborhoods. These Parker’s locations have been established without any citizen outcry.

(Figure 1 below: The four approved Parker’s Kitchen locations in Aiken County. The Richland Avenue store has opened for business, the Edgefield Road location in North Augusta is in the site preparation process, the Hwy 1/I-520 store is preparing to open, and the East Pine log location remains in the pre-development stage. Click to enlarge.)

Parker’s Kitchen has only encountered organized citizen opposition at sites that were too close for comfort for residents of older, well-established neighborhoods. In the past year, both Columbia County and the City of Aiken rejected proposed Parker’s locations on South Belair Road and Whiskey Road, respectively, due largely to formidable neighborhood opposition.

In June 2024, the company failed in its attempt to establish its presence in South Aiken at the busy and dangerous intersection of Whiskey Road, Powderhouse Road, and Stratford Drive. There, six months of sustained opposition centered on a myriad of concerns that included noise and light pollution, exposure to benzene and other chemical hazards, Whiskey Road’s chronic traffic congestion at an already dangerous intersection, the risks of fuel truck accidents that could block the only access to two large neighborhoods, incidences of crime at 24-hour convenient stores, a complex zoning issue, and proximity to nearby homes—in this case ~300 feet.

After losing the Stratford and Whiskey Road fight to a well informed and organized community that already had three years of experience fighting city hall, Parker’s sought a new location on Whiskey Road.

This time around, the site is a half-mile to the south, at the corner of Chukker Creek and Whiskey Roads (1). Although some of the same issues as the Stratford location remain, this latest effort is very likely to gain local governmental approvals.

Unlike the abandoned Stratford and Whiskey location, the intersection of Chukker Creek and Whiskey Roads has the advantages being at a less complicated and safer intersection, and being in the unincorporated portion of the county within a zoning district—Urban Development (UD)—that has minimal restrictions on commercial and light industrial developments.

The City of Aiken’s only role is to approve a simple water and sewer service request—which are rarely denied—and not a zoning change and development concept plan. Another advantage for such developments is that, except for traffic issues, City Council approval does not directly impact any city voters.

At the same time, several issues that drew opposition to the Stratford and Whiskey proposal will remain. Most notable is the increased traffic at a busy intersection which, in this case, is the only routine access point to Whiskey Road from Chukker Creek Elementary School— a concern already raised by a nearby resident during the City’s Planning Commission meeting on September 10th (15:40 mark).

The proximity to homes (Figure 2) also remains an issue. The nearest neighbor, whose home is only 150 feet away from the site boundary (Figure 3) wrote a letter of concern (page 46 ) to the Planning Department and Commission.

(Figure 2, below. Parker’s Kitchen proposed locations near existing residential neighborhoods. Click to enlarge).

Figure 3, above. Comments by an Aiken County resident to City of Aiken Planning Department. The resident’s property is adjacent to the proposed Parker’s Kitchen. The only separation will be a ten-foot buffer. The developer has agreed to a (six to eight foot) privacy fence. Click to enlarge. See Page 41 for conceptual layout of the proposed gas station and convenient store. Click to enlarge.


Parker’s Simplistic Answer Regarding Life Near A Major Gas Station.

In April of 2023, Parker’s responded to the issue of the proximity of homes to gas stations by submitting a simplistic, single-variable analysis to Aiken City Council (2).

The motivation behind the company’s submission was a singular public comment: 

A comment has been mentioned that there are no convenience stores located near residential properties in Aiken. The following is some examples of several that are. There are pictures of the measurements from the Aiken County GPS maps included.”

The report that followed cited five gas stations in and around the city that are closer than 300 feet to at least one neighboring residential property. Parker’s looked only at one variable—the distance between existing gas stations and the nearest home; but not necessarily to the nearest residential neighborhood.

The company’s submission to Council ignored the numerous variables directly related to residential proximity to gas stations that were repeatedly raised by concerned citizens; including access to and from neighborhoods, operating hours, impacts on property values, the prevalence of crime, routine exposure to chemicals, and the consequences of a fuel truck accident during deliveries.

The company’s implication was that if people live near another gas station, then it must be acceptable to site a new gas station near where people live.

A second set of variables ignored in the “analysis” were facility size and age— the five comparison fueling sites are one-eighth to one-half the size of the standard Parker’s Kitchen eight-pump gas stations and 5,000 square-foot stores (Figure 4).

Four of the five comparison gas stations were built in the 20th century before the City’s current zoning ordinance was in effect. With few exceptions, current nearby residents chose to live near a gas station; whereas Parker’s was, and is, choosing to establish itself near residents who did not op to live near a major gas station and 24-hour convenience store.

Parker’s Comparison Gas Stations

The first Parker’s Kitchen to locate in Aiken County is at the intersection of Richland Avenue and the Hwy 118 bypass, site of the former Dick Smith auto dealership. The development was welcomed by, and faced zero opposition from, a community accustomed to viewing an increasingly blighted property at the western gateway into Aiken.

The station is typical of modern Parker’s facilities—eight fuel stations and a 5,600 square-foot convenience store and restaurant on more than three acres. (Figure 4)

Figure 4: The new Parker’s Kitchen at West Richland Avenue/Jefferson Davis Hwy and the Hwy 118 bypass/Hitchcock Parkway on the edge of the city limits. The business replaced a vacant, blighted auto dealership.
Figure 5: The two-pump, diesel-free, Shell station and convenience store at Huntsman Drive and Hitchcock Parkway. (Google Earth photo)

The characteristics of this typical Parker’s facility contrasts sharply with the five gas stations company representatives chose to prove that some people do live close to gas stations.

The first example (Figure 5, above) was the “Huntsman Shell on the Hitchcock Parkway (which) is contiguous to the residence at 70 Deerwood Dr.”

The Huntsman Shell station at 1830 Huntsman Drive was constructed in 1986, has two fuel pumps ( but no diesel), and is located on 0.42 acres—but within a larger shopping plaza of 1.5 acres. The convenience store itself is only 2,000 square feet.

Figure 6. Sprint on East Pine Log. Note the tree buffer in the rear. The only access points are on East Pine Log Road itself. (Google Earth photo)

The second example (Figure 6, above) was the newer “Sprint store on (912) East Pine Log Rd….contiguous to two residences in the Gatewood neighborhood.” 

Built in 2008, it is the only one of the five comparison facilities that was subject to the existing Zoning Ordinance.

The size is comparable: six pumps spread across three fueling stations; and a 3,500 square-foot convenient store.

But the business only occupies an acre of land, there is no vehicle access to the adjacent Gatewood community, and a sixty-foot forested buffer separates it from the nearest neighbor.

In comparison, Parker’s proposal at the Chukker Creek location is a ten-foot buffer that may or may not involve a vegetative screen.

Figure 7. The Circle K at Banks Mill and East Pine Log. (Photo courtesy of Aiken County land database.) The house in the background is the City’s Parks and Recreation Headquarters. (Photo courtesy of Aiken County Assessor’s Office).

The third example (Figure 7, above) was a “Circle K store located only 150′ from the ‘swimming pool’ located at 332 Woodbridge Road.”

The facility is located on 1.72 acres at 1011 East Pine Log Road, at the junction of Banks Mill and East Pine Log Road. It has four fueling islands and four pumps, no access to nearby neighborhoods, and was built in 1996. The convenience store is 3,345 square feet.

There is no direct access to the nearby Gatewood Community, and a 0.72 acre forested parcel with a detention pond sits between the Circle K and the “swimming pool” property, providing a 110 foot buffer.

Figure 8. Circle K on Hitchcock Parkway. (Google Earth photo)

The fourth example (Figure 8, above) was the “Circle K store located at 315 Hitchcock Parkway…contiguous to the residence at 70 Augusta Rd.”

This gas station is not even within the city of Aiken and there is only the one resident within 500 feet.

Located on 1.6 acres, the facility has only two fueling islands with a total of four pumps, no access to and from any nearby neighborhoods, and features a convenience store of only 1815 square feet.

Figures 9 and 10. The City of Aiken’s small fueling station at the Engineering and Utilities Department on Dupont Street; within an open and and parklike landscape. (Photos by Don Moniak)


The final, and most comical, example (above) was “The City of Aiken’s gas & diesel pumps (that) are only 120′ from the residence at 915 Jones Dr. and also only 145′ from the residence at 916 Jones St.” 

The city’s fueling station at 240 DuPont Drive has two fuel pumps on a single fuel station island. The property was developed in 1974 for the engineering and utilities department. 

It is within a shaded, scenic, well-managed landscape. There are two lights above the pumps—not much brighter than a street light. There is no convenient store associated with the fuel pumps, and the fueling station is generally only used during daytime hours.

Summary

As Parker’s Kitchen has grown throughout this area, substantial opposition has emerged to its plans only when the company has tried to shoehorn a large modern gas station and convenience store close to established neighborhoods.

The company’s analysis in 2023 of older gas stations that are within 300 feet of homes offered only that single variable—distance to a home—while ignoring the justifications for citizen concerns.

Essentially, unless a neighbor can prove an older, smaller gas station has made them sick or damaged their property values—both very hard cases to prove even when true—then Parkers views as appropriate the siting of substantially larger and louder gas stations/convenience stores near other neighborhoods.

Figure 11. The Racer’s gas station and convenience store at the junction of Vaucluse Road, Trolley Line Road, Hampton Avenue, and Shore Drive (Six Points). It too is within a few hundred feet of several nearby residents, but is a fraction of the size of a Parker’s Kitchen. In the early 2000’s it was plagued by robberies until it ended 24-hour service.


Footnotes

(1) The two properties are:

A 1.8-acre forested parcel that is zoned Urban Development by Aiken County. The property is classed as Agricultural use, resulting in a market land value of only $420 and tax assessment of only $20. This is despite the fact that agricultural usage requires a minimal of five acres.

A 2.0-acre forested parcel that is zoned Urban Development and classed as Commercial use by the County Assessor’s Office. The land value is listed as $350,000.

(2) The comment first appeared as an anonymous source on pages 80-84 of City Council’s April 24, 2023, meeting agenda informational packet (below).

It was then only referenced as being the handiwork of Parker’s Kitchen during the first, and only Public Hearing that evening.

The submittal reappeared in the June 12, 2023, informational packet, that time with Parker’s identified as the author. It was at the June 12th meeting that the concept plan Ordinance “died” for lack of a Second to a Motion to approve.


Past Stories Regarding the Parker’s Kitchen at Stratford and Whiskey, and Gas Stations in General

Falsus in Uno, Falsus in Omnibus

From Fuel Tankers to an Overdue Report.

Gas Stations, Vice Stores, and Public Safety.

The Zoning Has Been in Place Forever.

Waves of Protest

Working Towards a More Generic Community: Aiken’s “Retail Strategies” Contract.

In March 2022 the City of Aiken entered into a $125,000 partnership with Alabama-based consulting firm Retail Strategies, with a goal of recruiting more regional and national retail brands to Aiken—including dollar and mattress stores. The company was retained despite the fact that its recruitment portfolio was dominated by companies already present in Aiken, and more national and regional brand retailers were already moving into the city, especially along the Whiskey Road and Silver Bluff Road corridors. If successful, the contract with Retail Strategies will help to continue to make Aiken a more generic community.

by Don Moniak
July 29, 2024

Does the City of Aiken need help in attracting national and regional chain retailers and restaurants? The answer, according to city officials, is yes.

On March 3, 2022, the City of Aiken’s Economic Development Department inked a three-year, $125,000 contract with Retail Strategies to develop and execute a national and regional brand retail recruitment plan on behalf of the city. The contract was signed in lieu of any competitive procurement process or approval by City Council (1).

Two months after the signing of the contract, Retail Strategies issued a news release announcing a partnership with Aiken that originated in Las Vegas:

After conversations at ICSC Las Vegas, the nation’s largest retail real estate trade show, Aiken city leaders wanted the Retail Strategies team to represent their city to the retail community.”

The Retail Strategies news release utilized a photo of The Brew Pub, a popular, locally-owned restaurant and brewery that closed in early 2023–even though the Retail Strategies business model does not involve assisting small, locally-owned businesses whose profits generally remain in, and are reinvested in, the community. Instead, the company helps recruit National competitors whose profits are more prone to leaving the area, sometimes to the benefit of private equity firms (2), and sometimes to the detriment of locally-owned small businesses.

Who is Retail Strategies and what is their mission in Aiken? 

Retail Strategies touts itself as, “The national expert in recruiting businesses and strategically developing communities.”

The company’s mission in Aiken was to help the City “understand and identify their redevelopment and retail recruitment goals,” and develop a “tailored retail recruitment plan based on in-depth market analysis, consumer analysis and real estate assessment and proactive retail and broker outreach program.” 

Who does Retail Strategies recruit? On its “Success Stories” page, the company touts its accomplishments in five Southeastern localities: Newberry, SC; High Point, NC; Union County, SC; Albemarle, NC; and Jasper, Alabama.

Of the five, Union County, Albemarle, and Jasper are in economically stressed areas with considerably higher poverty rates and unemployment and lower income levels, and generally lacking the national chains that are already present in more affluent cities and counties like Aiken.

The cumulative list of recruits to the five localities sounds like a Who’s Who of existing national and regional chains in Aiken (Table 1). 

RetailerPresence in Aiken 
ALDIWhiskey Road 
Badcock FurnitureWest Richland Ave. 
Big LotsSilver Bluff (closing)
VerizonSouthside (1) Northside (1)
Chick-fil-AWhiskey Road
Dunkin DonutsWhiskey Road, West Richland 
Firehouse SubsWest Richland
Five Below*Whiskey Road
Harbor FreightWhiskey Road 
Hobby LobbyWhiskey Road
Huddle House**Closed all locations
Mighty DollarNot present
PetcoSilver Bluff
Planet FitnessWhiskey Road
Rose’s ExpressWest Richland
Ollie’s Bargain OutletWest Richland 
Farmer’s Home FurnitureSilver Bluff Road 
Jersey Mike’s Whiskey Road
Kay Jeweler’s Silver Bluff Road
Mattress Firm Whiskey Road (2) 
Papa John’s University Parkway
PetCoSilver Bluff Road
Petsmart Whiskey Road 
Planet Fitness Whiskey Road
Popeye’sYork Street
PublixWhiskey Road (Silver Bluff-planned)
O’Reilly Auto PartsDowntown Richland Avenue
Rose’s West Richland Avenue
StarbucksWhiskey Road, USCA
SupercutsWhiskey Road
T-MobileWhiskey Road
Taco BellWhiskey Road, West Richland
TJ MaxxSilver Bluff Road 
VerizonWhiskey Road, West Richland 
Waffle HouseWest Richland, Whiskey Road, York Street
Wendy’s West Richland, Whiskey Road
Table 1: Listing of national and regional brand businesses targeted by Retail Strategies that already have a presence in Aiken. *Five Below, a retail store specializing in products with a price point of five dollars or less, moved into the Target Shopping Center in Aiken in 2023. Retail Strategies monitored the situation but did not take credit for the company’s move into the Aiken market. ** Huddle House’s West Richland Avenue location closed, but was replaced by the locally-owned business, “The Flippin’ Egg.”

There are companies on the Retail Strategies success list that are not in the Aiken Market, including the $1.25-per-item discount chain Mighty Dollar; restaurant chains Dickey’s BBQ, East Coast Wings and Grille, Freddy’s Frozen Custards, Texas Roadhouse, Wingstop, and Highway 55 Burgers; retail clothing stores Burke’s Outlet and Shoe Carnival; and Take 5 Oil Change.  

The Aiken Results to Date

On March 25, 2024, Retail Strategies provided an update at a City Council work session on its efforts and the status of potential national and regional brands; summarized in a lightly redacted chart titled “Active Recruitment Prospects (Figure 1).

The list reads more like a monitoring effort than an update on recruitment. The actual connection between Retail Strategies and companies already seeking a presence in Aiken appeared tenuous; company reps provided City Council with no success stories similar to those in other regional markets.

This is to be expected when Whiskey Road, Silver Bluff Road, and West Richland Avenue already have high occupancy rates of national and regional retailers. And, in fact, the contract technically only mandates the company make contacts with 30 retailers, not actively recruitment 30 retailers.

Figure 1: Redacted Listing of National and Regional Brand “Prospects”


In regard to the redacted company names and road locations, the consultant explained that the rationale of the redactions was to avoid revealing company names and potential locations, which in turn could provoke speculation in local real estate. But in a small town like Aiken with only several commercial districts, the redactions seem superfluous.

Among the redactions are:

  • Two “National Grocers” projects that are already in progress. It was common knowledge at the time that Lowe’s was establishing its presence at Powderhouse and Whiskey Roads—and has since opened its first store in the area. The second grocer is Publix, which was in the pre-construction phase of a second South Aiken location adjacent to the Village at Woodside along Silver Bluff Road—commonly known information that Retail Strategies chose to unnecessarily redact. Neither development has any identifiable connection with the Retail Strategies contract.
  • A regional convenience store (C-Store) chain seeking four locations in the market. Parker’s Kitchen is commonly known to be that C-Store. It has opened one location along West Richland Avenue that was approved in May 2022; is developing a second on East Pine Log Road, and sought to build one on “the Southern end of Whiskey Road,” another commonly known fact that Retail Strategies chose to redact. Again, there is no indication that Retail Strategies recruited Parker’s Kitchen.
  • The business that was reluctant about being “away from the center of synergy” clearly had the Whiskey Road and/or Silver Bluff Road corridors in mind. 
  • The “Aiken Development Project” now appears to be Rutland Place, which is described as a “mixed use” development across from Aiken High School, and was recently approved by Aiken City Council.  

One primary recruitment contractual focus area identified by Retail Strategies is a “grocery-anchored shopping center,” ostensibly on the northeast side of town where residents have experienced a decrease in grocery options in this century. But no such prospect is listed as the company enters the last year of its contract.

Northside residents hopeful for a store to compete with KJ’s are often told that “retail follows rooftops,” a sentiment that was repeated by City officials at the March 25th meeting.

However, Retail Strategies presented a different viewpoint, that
“Retail builds on retail.” In a graphic titled “Retail Recruitment Ladder,” (Figure 2), the company presents 27 national firms; of which 21 are already in Aiken. Everyone of the 21 companies in Aiken has a store on the Southside; only four have a second store on the Northside.

In essence, the City pursued a six-figure consulting contract that, if successful, was more likely to lead to more congestion on Whiskey and Silver Bluff Roads.

In addition, subsidizing any recruitment of national or regional retailers has the potential to harm locally-owned small businesses. Putting a photo of the former Brew Pub on a news release touting the $125,000 (4). Retail Strategies contract does not change the latter dynamic of trading uniqueness for a more generic community flavor.

Figure 2: Retail Strategies “Retail Recruitment Ladder,” presented at the Aiken City Council’s March 25, 2024, work session. Emphasis added in red.

Footnotes

(1) The City of Aiken did not actually “select” Retail Strategies in the traditional procurement sense.  According to the City’s procurement website, there was no bidding process for national brand recruitment services. The lack of a procurement process, which is required for professional service contracts over $25,000, was confirmed in a response to a Freedom of Information Act request.

In the absence of a competitive procurement process, only City Council can approve contracts greater than $25,000; as it did with the City’s $250,000 contract with the Aiken Corporation for “predevelopment work” of the SRNL project. 

In addition, City Manager Stuart Bedenbaugh has declined to either confirm or deny whether the funding derived from the hospitality tax revenue budgeted for use by the City’s former Economic Development Department.

(2) Local National Brand businesses owned, now or in the recent past, by private equity firms include Petsmart and Petco.

(3) Retail Strategies success stories: 

Albemarle, North Carolina: 

Dickey’s BBQ ($605,000) has created 10 jobs; East Coast Wings and Grill ($1.5 million) has created 20 jobs; Farmer’s Furniture ($2.4 million) has created 5 jobs; Highway 55 Burgers, Shakes and Fries ($1 million) has created 20 jobs; Ollie’s Bargain Outlet ($4.33 million) has created 30 jobs; PetSmart ($5.022 million) has created 29 jobs; Chick-fil-A ($2.09 million) has created 36 jobs; Verizon ($3 million) has created 10 jobs; Rose’s Express ($3.5 million) has created 25 jobs; Harbor Freight ($3 million) has created 15 jobs; Planet Fitness ($550,000) has created 10 jobs.” 

Union, SC: 

Harbor Freight, Starbucks, Wendy’s

Newberry, SC 

To date Starbucks, Firehouse Subs, Mighty Dollar, Papa John’s, Big Lots, Popeyes Louisiana Kitchen, Harbor Freight Tools, Burke’s Outlet, Taco Bell, and Huddle House have all opened locations in the market.

High Point, NC

Publix, ALDI, O’Reilly Auto Parts, Jersey Mike’s, Kay Jewelers, Take 5 Oil Change, Wingstop, Texas Roadhouse, and more.

Jasper Alabama

ALDI, Dunham’s Sports, Five Below, Harbor Freight Tools, Hobby Lobby, TJ Maxx, Huddle House, Dunkin’ Donuts, Freddy’s Frozen Custard, Mattress Firm, Petco, Planet Fitness, Shoe Carnival, Supercuts, Waffle House, Wendy’s, and Badcock Furniture 

4. How much is $125,000?

On September 11, 2023, Aiken City Council debated whether to give fire engine operators a 4% or an 8% raise. The latter involved $64,000.